Ski Shop General Manager – Year Round with Benefits

Angel Fire Resort is seeking an experienced and highly skilled General Manager to operate the Winter Sports Shop to the highest level of excellence. This includes developing a long term vision for the shop, marketing and branding, managing the facility, budgeting, merchandising, and managing the operations to include sales, rentals, and staff development to attain maximum year round profitability, productivity, and a world-class guest experience.

Winter Sports has been the premier, high end ski shop in Angel Fire for over 40 years. As a full service, high volume shop at the base of the ski area, Winter Sports includes high-end retail items and performance ski rental equipment as well as a great selection for the entry level skier. The summer side of the business has the potential to grow and develop into the premier mountain bike and summer outdoor recreation shop servicing tourists and locals who spend their summer days at the gravity bike park, enjoying the many cross country bike trails, fishing, trail running, camping, and hiking.


  • Take a hands on approach to managing the shop and become ingrained in all day to day operations
  • Develop, maintain, and administer high level standards of operation
  • Develop, maintain and model high retail, merchandising, facility maintenance, and cleanliness standards
  • Ensure enthusiastic and professional standards of guest service
  • Develop, monitor, and control daily operational budgets
  • Recruit and maintain a quality core staff
  • Remain current on new industry products and trends


At least 8 years of ski shop management, a bachelor’s degree in a related field, excellent communication skills both written and verbal, self-motivated with the ability to multi-task, proficiency with rental and retail POS systems, and a passion for outdoor recreation.

Benefits include a competitive health insurance package, 401k, paid time off, a free ski pass, and discounts on food and retail items.

Salary is commensurate with experience.

Angel Fire Resort is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

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